Joy Batashoff Thaler

November 15, 2016


Joy Batashoff Thaler  – Founder, CocoaCompassion™ 

Joy’s career can be characterized by a proven ability to drive exceptional results.

Most recently, Batashoff Thaler was an integral part of the Enterprise Team at media/information giant Thomson Reuters, responsible for bringing machine-readable news to market. As a key member of both the innovation and sales divisions, Joy has developed a deep understanding of how large pools of data can be brought together to discern patterns, optimize decision making and reveal unique insights. In her sales role at Thomson Reuters, she was a CEO Circle winner, having placed in the Top 1% of a global sales organization.

As Senior Brand Manager at both and Fujifilm’s “QuickSnap,” Batashoff Thaler nurtured what were then fledgling businesses. At, she led rebranding efforts that focused on driving users back and forth between tv viewership and website usage. At Fujifilm, Joy’s efforts contributed to multi-million dollar revenue growth through new channels of distribution and differentiated product usage. Her skill sets have been applied across a wide range of sectors, including financial services, media, technology and consumer packaged goods. Joy has been recognized for identifying areas of untapped opportunity, pioneering new products, and forging partnerships that take brands beyond traditional boundaries; her awards include “Best In Show” from BrandWeek, and Point of Purchase Advertising International (POPAI) Silver & Bronze awards.

Joy, a socially conscious mom and self-confessed chocoholic, is passionate about the global cocoa market, and the importance of truth and transparency. Batashoff Thaler’s efforts, in conjunction with key stakeholders across the coffee supply chain drove her to better understand the needs of small holder cacao farmers; these farmers were looking to flee an industry that has kept them, in many cases, living below the poverty line. The fiery passion that resulted from her findings led her to start CocoaCompassion.

Joy has a B.A. from George Washington University, and is a graduate of Ecole Chocolat with a focus on bean-to-bar chocolate making and the cocoa value chain.


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